Privacy Policy

1. Who we are and what this policy covers

HK Pragna is a conscious-technology company and the creator of HK Astro, an AI-assisted, WhatsApp-first Vedic astrology service. The legal person responsible for deciding why and how personal data is processed—the data fiduciary or controller—is HK Pragna, a proprietorship founded and operated by Khushbu.

Website: https://hkpragna.com.

This policy covers HK Pragna websites and business enquiries, WhatsApp conversations with HK Astro, linked payment pages, generated reports and files, optional notifications, and support interactions. A payment provider, WhatsApp, your email provider or another third party may also process information under its own privacy terms.

2. Adults only

HK Astro is intended only for people aged 18 or over. Do not use the service or submit personal information if you are under 18, and do not submit a child's data for an astrology or compatibility reading.

3. Personal data we may process

The information we process depends on the feature you use and what you choose to share. Not every category below is mandatory. If information is needed to calculate a chart, deliver a purchase or authenticate a request, we will explain that at the relevant point.

4. How we collect information

• From you: when you message HK Astro, complete a Flow, send media, buy a service, choose notifications, contact support or email a technology-project enquiry.
• From WhatsApp or Meta: profile and messaging information made available through the business messaging service.
• From another user: when that person submits your information for a compatibility analysis and confirms they have authority to do so.
• By calculation or generation: when birth places are geocoded, astrology placements are calculated, audio is transcribed or an AI-assisted response or report is generated.
• From payment and service providers: transaction status, references, delivery events, error records and similar operational information.

5. Why we use data and applicable legal grounds

We may use personal data to:

• provide astrology conversations, chart calculations, compatibility analysis, voice responses and reports you request;
• maintain limited conversation context and selected preferences;
• process purchases, service credits, passes, receipts, refunds and disputes;
• send service messages and, only where chosen, daily or promotional notifications;
• provide human support, answer grievances and fulfil privacy requests;
• review and respond to technology-project and business enquiries;
• secure, troubleshoot and prevent misuse of the service; and
• meet accounting, tax, legal, regulatory and dispute-resolution duties.

In India, processing will be based on consent and other grounds permitted by applicable law as the relevant provisions come into force. Where EU or UK data protection law applies, a purpose may rely on consent, performance of a contract, compliance with law, or a legitimate interest that has been properly assessed. Highly personal information that reveals health, religion, sexuality or another protected category may require explicit consent or another specific legal condition.

We will use a legal ground only where it is available for the specific purpose and jurisdiction. If consent is required and withdrawn, we will stop the affected processing unless another lawful reason requires or permits it to continue.

6. Optional notifications and marketing

Daily horoscope, Dasha, referral and promotional messages are optional. Where consent is required, we will record your choice separately from service messages. You can withdraw optional messaging consent at any time by sending STOP to HK Astro on WhatsApp. We will keep a limited suppression record so that we can respect your choice.

Sending STOP does not delete your HK Astro data. To request deletion, follow the User Data Deletion Instructions.

7. AI processing and astrology-related inferences

HK Astro may use automated tools and configured AI or language-model providers to understand questions, transcribe voice notes and help produce astrology explanations or reports. Generated content can be inaccurate, incomplete, delayed or unsuitable for your circumstances. Human review may not occur for every response.

Birth data, conversation context and astrology outputs can reveal or infer highly personal matters, including relationships, beliefs, health concerns or financial circumstances. Share only what is reasonably necessary and do not rely on an astrology inference as a verified fact about yourself or another person.

HK Astro is not intended to make or support high-impact decisions about employment, lending, insurance, healthcare, education, housing or legal rights. The Terms also prohibit use of HK Astro for those decisions.

AI providers act as service providers for the requested feature. HK Astro does not authorise them to use your content for targeted advertising. Provider processing is limited to delivering, securing and supporting the service under the applicable account settings and contractual terms.

8. Service providers and other sharing

Operating HK Astro may require messaging and WhatsApp infrastructure, cloud hosting, database and file storage, payment processing, astrology calculations, geocoding, AI or speech processing, report delivery, alerting, security and customer-support services. The provider mix may change as the service develops.

Providers should receive only the information reasonably needed for their function and be subject to appropriate contractual and access restrictions. Current operations: Meta and WhatsApp support business messaging; OpenAI supports private, API-based AI processing for service delivery; Razorpay handles Indian payments; and Stripe handles eligible international payments. HK Astro may also use vetted providers for hosting, storage, security, geocoding, speech processing, customer support and report delivery. Providers receive information only for the relevant service function and may process it in India or another country.

We may also disclose information when required by law, to respond to lawful process, protect users or the service from serious harm or fraud, resolve a dispute, or as part of a business reorganisation subject to applicable safeguards and notice.

Payments

Payment providers may collect card, bank or other payment credentials on their own pages or interfaces. HK Astro may receive the purchase, amount, currency, tax, transaction reference and payment status. This policy does not claim that HK Astro stores full card or banking credentials.

9. International data transfers

Some service providers may process information outside your country. We take reasonable steps to ensure that those transfers are made for the service purposes described in this policy and receive protections required by applicable law.

Where EU or UK transfer rules apply, HK Astro must identify and implement a valid transfer mechanism and any supplementary measures required by law before making the transfer.

10. How long we keep information

We aim to keep personal data only for as long as needed for the purpose described, to maintain your requested service, or to meet legal and dispute obligations.

The schedule below covers profile and birth data, partner data, messages and media, generated reports, consent and STOP records, operational logs, financial and request records, and ordinary backup copies.

Profile, birth/chart, partner, conversation, media and report data is kept while the chat or service relationship is ongoing. After a verified deletion request, this data is retained for no more than 30 days to complete safe deletion, then deleted unless a legal exception applies. Consent and STOP records are kept only as long as needed to honour the choice; operational and request records only as long as needed for security and proof; and financial, tax, refund, fraud and dispute records for the period required by law or an open claim..

Project-enquiry emails and related business correspondence are kept while we assess or discuss the project, while a business relationship remains active, or as needed for security, legal, accounting or dispute purposes. You may request deletion using the contact details below, subject to lawful retention exceptions.

Financial, tax, accounting, fraud, refund and dispute records may need to remain after other personal data is deleted. Those records should be minimised, access restricted and de-identified where reasonably possible.

11. Security

HK Astro will use reasonable administrative, technical and organisational measures appropriate to the nature of the information and service. No online service can promise absolute security. We do not claim a certification, encryption standard or “100% secure” system. Measures may include access controls, provider security features, data minimisation, monitoring and procedures for handling incidents.

12. Your choices and privacy rights

Subject to applicable law and appropriate identity verification, you may ask us to:

• confirm whether we hold personal data about you and provide access to it;
• correct inaccurate or incomplete information;
• provide an export where this is legally required or operationally available;
• withdraw consent or object to certain processing;
• stop optional messages by sending STOP;
• erase information that is no longer required or must be deleted; and
• submit a grievance and receive information about the available escalation route.

Some of these choices are offered as service controls even where a particular legal right is not yet in force. Withdrawing consent may prevent us from providing a feature that genuinely needs the relevant data.

If EU or UK data protection law applies to you, you may also have qualified rights to restriction, data portability, objection, and protection from certain solely automated decisions with legal or similarly significant effects, plus the right to complain to an applicable supervisory authority. These rights are not absolute.

To exercise a right, use the privacy and support address in the operator-and-contact block at the end of this page, or the method described on our Data Deletion page. We may ask for limited information needed to match and protect your record.

13. Other disclosures, deletion and updates

Website, advertising and regional privacy position

HK Astro does not use cookies or personal information for targeted or cross-context behavioural advertising and does not sell personal information. The website may use strictly necessary technologies and limited service logs for security, reliability and basic operation. HK Pragna has not determined that it is a business subject to the CCPA or CPRA; applicability depends on statutory thresholds and other facts. Location-specific privacy requests will be considered where the relevant law applies.

Deletion and lawful retention

You can start the HK Astro deletion workflow by messaging delete my data from your associated WhatsApp number. Deletion is subject to identity checks and lawful retention exceptions. Read the complete User Data Deletion Instructions.

Changes to this policy

We may update this policy when the service, providers or law changes. The revised page will show a new last-updated date. Where required, we will also communicate a material change through WhatsApp or another contact route reasonably available to us.

Contact

Use the combined privacy, grievance and support channel in the operator-and-contact block below. Keeping one monitored route makes requests easier to submit and track.

Use of HK Astro is also governed by the Terms of Use.